Back when I was with the Neighbourhood I helped them go through a massive re-brand as we have moved from just being a production company to a creative communications agency. As many of the jobs we were getting were branding jobs this was a perfect test for us and a chance for us to show what we could do. Also, it was a great chance for us all to work together and see how we could modify our workflow to the challenges ahead. Our team was made up of graphic designers, animators, editors, copywriters and programmers and where was a lot to do. Once we had got started it was only then we knew just how much there was to do. When you think about the brand you have to think about every aspect of a company/organisation. We had to design and produce everything from the logo and website right down to our presentations and invoices.