HoloLens vs Oculus Rift. Why not both?

With the recent announcement of Microsoft’s new product HoloLens, this is an exciting time to think about new technologies and how they are changing the creative industries.

At first glance, HoloLens has more than just a few similarities with wearable headset Google Glass. But a deeper look suggests they are both quite different, aiming to attract different audiences and operating in different areas of the market. Google Glass was trying to appeal to the masses (and arguably that was behind the downfall of its first outing to market in the UK), whereas HoloLens is aiming mainly for businesses and encouraging collaboration within them.