Danny Willett’s SPOTY Graphics

  • Role: Motion Designer / Animator
  • Client: BBC Sports Personality of the Year
  • Production Company: BBC Sports


These are the graphics I produce for the Danny Willett film for Sports Personality of the Year 2016.
This was another book style piece in this years Spoty so I wanted to set it aside from the branding I was also producing. And as it happened the producer wanted piece to have a storytelling / storytime theme. As you can see from the design of the book it has been heavily based on the Roald Dahl book “Danny Champion of the World” and the iconic illustration style of Quentin Blake.


I produced all the illustrations based on the edit that had been produced and then animated the style on and off to blend seamlessly into the footage. It was a great piece to work on as I had quite free reign on it. The background elements are to help bed it in a child’s bedroom. All the sound effects were overlaid in the edit so these are just the renders produced.

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