White Collar Factory
- Role: Animator, Editor and Grader
- Client: Derwent London
- Project Link: the-neighbourhood.com
- Production Company: The Neighbourhood
White Collar Factory is a development on Silicon roundabout in London. It is a development for creative companies that want to be in the heart of one of the action. We interviewed some of the areas most well known residents to give an inside on the location including the celebrity chef Angela Hartnett, designer Morag Myerscough and Matt Clark, partner at ad agency Mother.
This piece is to show the benefits of office space in the White Collar Factory building on London’s Silicon roundabout. We wanted to use traditional characters to go with the branding that had already been done for the building. The branding lent itself well with the stop-motion style we wanted to do the piece in. There was a lot of rotoscoping to be done but as the shoot was done using a R3D camera, there was plenty of detail in the shots. Here is a short “Making of” to show the pipeline from shoot to final article.
5 Principles Film